Most “competitor research” is a bookmark folder with guilt.
Last week we opened a rival’s pricing page and forced ourselves to write
the teardown before the meeting. One gap showed up three times: migration.
If you’re building against an incumbent, don’t start with feature parity.
Start with the switch tax.
CTA · Comment the rival you’re studying this week
Choose the post goal
Launch, content share, event, hiring, or personal brand.